Sarah R.
Director of Digital Content & Operations @Reynolds Consumer Products
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WORK HISTORY
Director of Digital Content & Operations @Reynolds Consumer Products
Lake Forest, IL, US
EDUCATION
Illinois State University
Bachelor of Arts - BA, English
The University of Texas at Austin
Master of Arts - MA, Advertising
SKILLS
ABOUT SARAH R.
I lead digital content strategy and operations for household brands at scale, connecting product storytelling to measurable omnichannel growth. My focus: architecting content systems that are searchable, syndicated, and continuously optimized.• AI Search/GEO: Create generative-engine-ready content (FAQ/How-To schema, authoritative sources) to win citations in AI answers and retailer assistants; shift from clicks to “answer influence”• Content Strategy: Drive creative efficiency through holistic planning approach; increase conversion through effectiveness testing and continual optimization• Creative Operations: Standardize workflows and governance; reduce cycle time and rework with automation and cross-functional RACI• Syndication: Elevate eCommerce product page performance via data hygiene, strong content strategy, and retailer-specific requirement compliance; drive category visibility and conversion• DAM: Build taxonomies, governance, and API integration to move assets from “stored” to “activated”I enjoy partnering with cross-functional teams - Marketing, Visual Branding, IT & Master Data - to turn content into a growth engine.
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