Sarah Raymond
Marketing Analytics Manager @Demandbase
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WORK HISTORY
Marketing Analytics Manager @Demandbase
EDUCATION
UC Santa Barbara
Economics
ABOUT SARAH RAYMOND
Merging creativity with efficiency, I drive go-to-market performance by turning complex data into clear, actionable insights across Sales, Marketing, and Revenue Operations. As a Marketing Analytics Leader, I specialize in funnel analysis, executive dashboards, and data storytelling that directly connect GTM activity to pipeline, conversion, and revenue outcomes.I partner closely with Sales, Finance, and RevOps leaders to align on strategy, prioritize investments, and translate insights into action. My work spans end-to-end GTM analytics from building scalable reporting frameworks and predictive models to optimizing attribution, account scoring, and GTM technology. Known for strong cross-functional leadership and disciplined project execution, I bring a pragmatic, results-focused approach that balances analytical rigor with real business impact.
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