Nitin Nick Saxena
Senior Advertising Data Analyst @Demandbase
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WORK HISTORY
Senior Advertising Data Analyst @Demandbase
CA, US
Responsible to translate insights into action to help customers meet their business and marketing objectives by• Performing complex data manipulation, data analysis and shared insights.• Market research & analysis, big data analytics, A/B testing (split test).• Campaign\'s Performance Analysis. • Web analytics- Analysing paid ad campaigns and ensuring on time delivery of post-campaign reports, findings and recommendations.• Root Cause Analysis in order perform better with the future investments.• Big data analysis to create future business strategy.• Building segment reporting for clients.
EDUCATION
Air Force senior secondry School
Junior High School
Air Force senior secondary school
High School, Arts
Sikkim Manipal University - Distance Education
BCA, Computer Science
SKILLS
ABOUT NITIN NICK SAXENA
Google Professional Certified Data Analyst (2021)Programmatic Digital Advertising Certified by U of Digital (2023)Current position: Senior Advertising Data AnalystAreas of Expertise: Experienced in creating and maintaining Excel and Looker BI reports and dashboards. Assemble, examine, and interpret sales data visually for leadership teams to use- Identify and communicate to system teams the complex data requirements needed to support reporting automation and scalability- Track and evaluate important financial and business KPIs, and give business teams thorough reports- Perform scenario analysis, create business plans for product or company activities, and deliver analysis to upper management- For the purpose of enabling data-driven business strategy, analyse trends in vast and complicated datasets- Find unusual sources of data through SQL skill that can be used to better understand consumer behaviour, figure out how to collect that data, and then use it to improve current methods- Work together with cross-functional stakeholders to ascertain the demands of the business, create, and finish end-to-end solutions- Requirements management- Experience in using JIRA and Confluence
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