Sarah Coughlin

Marketing Services Coordinator @Puratos

Philadelphia, PA, US

Manage and lead Puratos’ sensory program • Create and operate Puratos\' remote sensory panel to continue sensory studies while adapting to new COVID restrictions• Design, conduct, analyze and report both qualitative and quantitative research to test attribute scoring, brand validation, fit to concept, buying behavior, and market positioning• Provide clear and actionable reporting regarding consumer insights and trends to connect to strategy development for both internal and customer product development• Leverage secondary research resources such as Euromonitor, Innova, and Technomic to identify emerging market and consumer behavior trends to drive marketing, insights, and business decisions• Collaborate with internal cross-functional departments to help drive product development, strategic planning, and marketing campaigns• Manage employee internal communications, including executive announcements, product and sales updates, and HR messages