Sarah Johnston

Marketing Advisor - Talent Acquisition @aramco

Houston, TX, US

Designed and created digital and print content, including display ads, videos, GIFs, and articles in multiple languages for global target marketsDesigned and created print marketing materials, including brochures, signage, and branded giveaways for conferences and hiring fairsImplemented an employee advocacy program/drafted social media posts, resulting in increased engagement and brand awarenessResponsible for email marketing, including designing and executing engaging e-blasts, executing drip campaigns, monitoring open- and click-through rates, and managing CRM system Coordinated website updates, including conducting design changes, creating new written content, and monitoring other maintenance Conducting talent market research to determine location of viable talent, emerging market trends, and other hiring factors to influence advertising decisionsCoordinated department conference attendance, including reviewing requests, managing logistics, securing booths and sponsorships, etc.Implemented a robust talent market intelligence platform used to conduct talent market analysesConstructed, marketed, and oversaw 60 virtual hiring events, connecting recruiters with thousands of candidatesConducted SEM campaign research, including optimizing keyword performance and strategizing to improve campaign efficacyConducted monthly reviews of campaign analytics and held strategy meetings to optimize campaign performanceDeveloped and comprehensive media buying strategies, including reviewing media kits, constructing insertion orders, selecting optimal ad placements, and planning budgets, resulting in a 20% increase in campaign efficiency and a 15% reduction in costs.Supported department’s contract management, including the development, supplier registration, procurement, management, amendment process, and invoicing for 25+ active contracts

Baylor University

Bachelor’s Degree

Baylor University

Bachelor of Arts (B.A.)