Sarah-Jayne Roberts
Uk and Emea Channel Director at Addons Network & Prolabs (an Amphenol Company) @Addon Networks
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WORK HISTORY
Uk and Emea Channel Director at Addons Network & Prolabs (an Amphenol Company) @Addon Networks
Cirencester, GB
AddOn Networks is a leader in optical connectivity solutions serving a wide range of customers, from global organizations in financials, web 2.0/cloud, to SMB, Healthcare and government institutions. AddOn products are available worldwide through our distribution and reseller partners.We offer a full network catalogue of optical transceivers and high- speed cabling that are 100% compatible in form and functionality across 100 OEM manufacturers, covering more than systems and platforms. AddOns award-winning transceivers range in Ethernet speeds 10 - 400 Gigabits per second, redefining scalability and resilience.Customers receive lifetime warranty and 24/7 global field engineering support. For more information please contact S••••••••@addonnetworks.com
EDUCATION
Farnborough College of Technology
HNC, Business Management and Finance
ABOUT SARAH-JAYNE ROBERTS
With over 20 years in the IT channel, I’ve built my career around relationships—partnering with some of the world’s leading resellers to deliver connectivity solutions that power data centres, AI infrastructure, and enterprise networks.As UK Channel Director at AddOn Networks, I work closely with my customers across EMEA to bring high-quality, OEM-compatible optical transceivers and connectivity products to market—from 1G to 800G and now 1.6Tb. Whether it’s a rapid deployment, lowering cost or enabling AI scalability, I’m passionate about helping customers find solutions that are reliable, cost-effective, and delivered with urgency.My approach is people-first. I value partnerships built on trust, transparency, and shared success—and I’m not afraid to roll up my sleeves, whether that’s demoing products on-site, supporting field teams, or navigating tight timelines for mission-critical projects. Specialities:• Channel sales strategy (UK & EMEA)• Optical transceivers & fibre infrastructure• OEM compatibility & cost optimisation• Relationship-driven account growth• Partner enablement & event activation• Supporting AI, HPC & data centre deploymentsLet’s connect—especially if you’re in the business of building fast, scalable, intelligent networks.
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