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Senior Customer Engagement Specialist (Global Projects) @Dabble
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WORK HISTORY
Senior Customer Engagement Specialist (Global Projects) @Dabble
Brisbane, AU
Owning end-to-end CRM project campaign execution across global markets (AU, US, UK)• Designing and optimising lifecycle journeys to boost engagement, retention, and LTV• Leading A/B testing and campaign experimentation to fuel continuous improvement• Collaborating across regions to align strategies and scale best-in-class CRM practices• Mentoring junior team members and championing innovation, automation, and process excellence
EDUCATION
RMIT University
Bachelor's degree, Marketing
SKILLS
ABOUT SARAH BETTELEY
I love solving complex problems, connecting systems, and crafting personalised customer experiences.I thrive on designing smart, scalable lifecycle strategies, building the processes that keep them humming, and empowering teams to deliver best-in-class engagement.I do my best work when: Turning customer data into meaningful, human-centred experiences Designing and optimising end-to-end journeys across global markets Building operational excellence through QA leadership, automation, and smart workflows Partnering with Product, Tech & Data to shape the lifecycle roadmap and bring MVPs to life Mentoring marketers and lifting the technical confidence of the teams around me
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