Sandra Sosa
Brand Marketing @Henkel
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WORK HISTORY
Brand Marketing @Henkel
Culver City, CA, US
Contributed to social media campaigns by leveraging analytics and business intelligence, driving the topperforming content on DevaCurl\'s Instagram this year.• Curated a comprehensive influencer database by sourcing top-tier creators who aligned with the brand\'s image,enhancing its visibility and impact.• Managed influencer relationships by sourcing necessary tools and products for content creation, draftingcontracts, managing payments, and ensuring seamless execution of campaigns.• Partnered with the Senior Brand Manager to create a social media calendar that supported marketing initiatives.• Designed strategic briefs for content creators and in-house teams to produce impactful, on-brand assets.• Provided campaign reports and insights, monitoring KPIs for internal teams and partners.• Supported R&D and legal claims development through competitive analysis and trend research, providingvaluable insights for product launches.• Supported PR event planning and product launches by coordinating logistics, managing timelines, and liaisingwith vendors and media for smooth execution.• Built and maintained strong working relationships with both internal teams and external partners
EDUCATION
California State University, Long Beach
Bachelor of Science - BS
West Los Angeles College
Associate of Arts - AA
Marinello Schools of Beauty-Los Angeles
Associate of Arts and Sciences (A.A.S.)
California State University, Long Beach
Certificate
West Los Angeles College
Behavioral & Social Sciences
Metropolitan Community College
Associate of Arts - AA ,
ABOUT SANDRA SOSA
With 12 years in the beauty industry and expertise in brand marketing, product development, and campaign management, I blend creative vision with data-driven strategy. My background in Management Information Systems and ability to analyze, visualize, and communicate insights allow me to bridge the gap between technical and creative teams, driving impactful marketing decisions. At Henkel, I enhanced operational efficiency by developing databases that supported cross-functional teams and leveraged business intelligence to improve forecasting and social media performance. My holistic industry perspective—spanning consumer behavior, professional use, and operations—enables me to create strategies that resonate across all touchpoints. Passionate about the beauty space, I thrive in roles that combine strategy, creativity, and analytics to fuel brand growth and innovation
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