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Sandra Guzmán
Digital Marketing Director @Grupo Presidente
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WORK HISTORY
Digital Marketing Director @Grupo Presidente
Mexico City, MX
Responsible for developing strategies that promote our brands and hospitality services for hotels, restaurants and retirement assistance- Create and manage the marketing budget for efficient allocation of resources and optimizing ROI- Partnerships and stakeholder management with agencies and advertisers- Forecasting and revenue tracking aimed to business growth- Led cross-functional teams and processes, collaborated with Sales, Ops, Revenue, and Tech- Experience in end-to-end sales strategies & campaign execution to meet revenue targets- Evaluate emerging technologies and innovations- Provide thought leadership and perspective for adoption where appropriate.Industries: Luxury, lifestyle, restaurants, travel & hospitality services.ACHIEVEMENTS🤖 Leveraged AI for high-value audiences, drove sales with 97.9% accuracy rate. With only 34% more investment achieved 8x ROAS, 152% more revenue, and -60% better CPA. Developed go-to-market strategies opening two new sales channels that generated 150+ monthly organic leads, expanding revenue opportunities and streamlining client acquisition. Led cross-channel media campaigns that drove +150% revenue,+150% ROAS, and –36% CPA through optimized media workflows. Strenghtening client acquisition efficiency and overall business growth. Increased organic revenue Representing +15% YoY growth. Expanded client reach and improved long-term revenue predictability.
EDUCATION
Monash University
Management & Communications Certificate, Leadership
Universitat de Barcelona
Master in Business Intelligence, Business Intelligence
Harvard University
International Seminar, Innovation & Digital Transformation
Alter Edu
Management Skills, Management
University of San Diego
Postgraduate Degree, Digital Marketing
Universidad Nacional Autónoma de México
Corporate Communications, Communications
ABOUT SANDRA GUZMÁN
Digital Marketing & Account Management leader with 15+ years’ experience driving revenue growth, leading client-facing teams, and optimizing cross-channel campaigns for major industries (hospitality, telecom, automotive, finance, retail). Skilled at bridging Sales, Ad Ops, and Marketing to deliver pre-to-post sales excellence, operational efficiency, and measurable impact. Strong track record in revenue forecasting, data-driven optimization, and building scalable workflows.
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