Sandra Guzmán

Digital Marketing Director @Grupo Presidente

Mexico City, MX

Responsible for developing strategies that promote our brands and hospitality services for hotels, restaurants and retirement assistance- Create and manage the marketing budget for efficient allocation of resources and optimizing ROI- Partnerships and stakeholder management with agencies and advertisers- Forecasting and revenue tracking aimed to business growth- Led cross-functional teams and processes, collaborated with Sales, Ops, Revenue, and Tech- Experience in end-to-end sales strategies & campaign execution to meet revenue targets- Evaluate emerging technologies and innovations- Provide thought leadership and perspective for adoption where appropriate.Industries: Luxury, lifestyle, restaurants, travel & hospitality services.ACHIEVEMENTS🤖​ Leveraged AI for high-value audiences, drove sales with 97.9% accuracy rate. With only 34% more investment achieved 8x ROAS, 152% more revenue, and -60% better CPA. ​ ​​Developed go-to-market strategies opening two new sales channels that generated 150+ monthly organic leads, expanding revenue opportunities and streamlining client acquisition. Led cross-channel media campaigns that drove +150% revenue,+150% ROAS, and –36% CPA through optimized media workflows. Strenghtening client acquisition efficiency and overall business growth. Increased organic revenue Representing +15% YoY growth. Expanded client reach and improved long-term revenue predictability.

Monash University

Management & Communications Certificate, Leadership

Universitat de Barcelona

Master in Business Intelligence, Business Intelligence

Harvard University

International Seminar, Innovation & Digital Transformation

Alter Edu

Management Skills, Management

University of San Diego

Postgraduate Degree, Digital Marketing

Universidad Nacional Autónoma de México

Corporate Communications, Communications