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Sandra Bustamante Abed
Operations Analytics Manager @Walmart Connect
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WORK HISTORY
Operations Analytics Manager @Walmart Connect
Mexico City, MX
Analyzing and optimizing digital ad campaigns, using data to drive marketing strategies, collaborating with teams to boost ad performance, tracking key metrics, and developing insights to enhance customer engagement.
EDUCATION
Universidad Iberoamericana, Ciudad de México
Bachelor's degree, International Business Administration
University of Sussex
International Marketing MSc, Marketing
ABOUT SANDRA BUSTAMANTE ABED
I’m Sandy Bustamante Abed, a marketing strategist passionate about connecting creativity, data, and purpose to drive business growth. I graduated with academic excellence in International Business Administration from Universidad Iberoamericana, and I’m currently pursuing a Master’s in International Marketing at the University of Sussex Business School.With experience at Walmart Connect, I specialize in advertising strategy, data-driven insights, and client engagement, helping brands optimize performance and unlock meaningful connections with their audiences. I thrive in collaborative environments that blend analytics, creativity, and storytelling to transform ideas into impact.Outside of work, I’m deeply involved in the sports and endurance community; a marathoner and triathlete who believes the discipline, focus, and resilience learned through sport directly translate into strategic thinking and leadership in marketing.My long-term goal is to bridge strategy and sports marketing, building brands that inspire people to move with purpose, passion, and authenticity.
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