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Sampson Shen
Director, Business Operations and Planning @Vmware
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WORK HISTORY
Director, Business Operations and Planning @Vmware
Lead business operations and planning for the alliance/ business development team at VMware. Scale/ mature partnerships with the necessary operational infrastructure. Drive operational rigor, accountability, and executional focus of team. Direct report to Senior VP- Scale partnerships/ Drive GTM strategy development for partner teams, e.g- Secure new corporate incentive funding for new partner types. Maximize ROI of program and incentive investment via portfolio review. Align compensation plans of teams with group strategy- Develop external partnership proposal covering joint GTM model, engineering/ product options, value proposition to both companies, and market opportunities- Build ‘instrument panel’ that allows sales team to drive larger deals with an all-in-one view of whitespace opportunities, purchase propensity, competitive presence across ISV customers’ IT stack- Build lost deals review mechanism to address product/ GTM gaps for new Hyperscaler joint offerings- Connect the operating lines between functions: Leads strategic planning process. Drives cross-BU, Geo & Functional and senior leadership alignments on initiative focus, dependencies and resource gaps- Run the cadence of the organization: Leads the objectives and key results (OKR) and management scorecard process to drive strategic clarity, operational focus and executive accountability. Oversees business operating rhythm, compensation plan design, budget, headcount management, quarterly business reviews and organization design.
EDUCATION
Northwestern University
BS, Economics/ Environmental Engineering
SKILLS
ABOUT SAMPSON SHEN
Results-driven business operations leader with extensive experience in business operating rhythm, strategic planning, initiative investment optimization based on data-driven insights, and transformational initiatives. Skilled in executive and cross-functional alignment and team management.
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