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Sam Gil
Director of Digital Marketing & E-commerce Nectar Life @Nectar Life
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WORK HISTORY
Director of Digital Marketing & E-commerce Nectar Life @Nectar Life
US
Reversed a $576K loss into a $160K profit, sustaining profitability through disciplined budget control and innovation.Managed $500K+ ad spend across Meta, TikTok, Google, and CTV with consistent 5–7× ROAS performance.Increased Amazon revenue by 89% YoY through optimized pricing, packaging, and brand storytelling.Cut annual marketing-tech costs by $100K+ via vendor consolidation and CRM migration.Directed creative strategy, product development input, and costing elasticity to improve both brand perception and profit margins.Expanded PR/TV segment revenue from $36K to $245K (2022–2024) without external agencies.Oversaw AI-enabled site rebuild (Black Crow AI, Alia Smart Pop-Up) improving conversion and subscription KPIs.Led cross-border creative, digital, and e-commerce teams to execute data-driven brand campaigns across markets.
ABOUT SAM GIL
Digital marketing leader with over a decade of experience scaling retail and DTC brands…
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