Sameer Azeez
Ux Research Consultant @eBay
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WORK HISTORY
Ux Research Consultant @eBay
Toronto, ON, CA
Lead a foundational research program for Motors Parts & Accessories, improving search-to-consideration flows through need sizing + journey mapping to quantify opportunity and align prioritiesPartner with Product/Design to evolve taxonomy and information architecture; improved vehicle browsing conversion and contributed to +8% GMV (internal reporting)Designed and executed mixed-methods research (qualitative deep dives + large-scale survey validation) to evaluate exclusive-brand trust signals; informed trust interventions and policy-adjacent decisions
EDUCATION
Symbiosis Institute Of Media And Communication, Pune
Master of Business Administration (MBA), Communication and Media Studies
Mahatma Gandhi University
Bachelors Degree, Sociology
ABOUT SAMEER AZEEZ
I’m am an experienced UX Researcher with 11+ years leading mixed-methods research across marketplaces, super-app mobility, and connected/IoT products. I specialize in turning ambiguous problem spaces into decision-ready evidence—shaping roadmaps, de-risking investments, and improving adoption and conversion through research strategy, experimentation, and executive storytelling.What I’m known for0→1 + scale research strategy: product-market fit exploration, assumption testing, concept validation, and decision frameworksDiscovery + trust-critical experiences: search, information architecture/taxonomy, trust signals, policy-adjacent UXGrowth and monetization: funnel diagnostics, subscription conversion, and experiment/insight-to-test pipelinesCross-functional influence: deep partnership with PM/Design/Eng/Data; aligning leaders on priorities and tradeoffsSelected outcomesIncreased cross-service discovery 3x via research-led information architecture redesign (Super-App home)Contributed to 2x subscription growth in 6 months by identifying conversion barriers and guiding rapid experimentationImproved marketplace browsing conversion and contributed to an +8% GMV lift (per internal reporting) through taxonomy/IA workReduced ride cancellations and support contacts 6% through journey mapping and recovery-flow improvementsSupported product-market fit work for a connected EV category shift (segmentation/JTBD; market share growth from ~4% to 15%)Built an EV enthusiast/community strategy that reached 3M users (as of 2025)
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