Sam Liss

About Sam Liss

I help companies design the growth infrastructure that powers modern digital businesses.My background sits at the intersection of marketing, data engineering, and enterprise technology architecture. I’ve built and scaled marketing technology and data practices that help organizations transform fragmented customer data into actionable intelligence for acquisition, retention, and personalization.I specialize in customer data ecosystems, identity frameworks, marketing technology architecture, and decisioning systems that enable scalable growth.Earlier in my career I worked across PR, social media, and analytics before moving into data engineering and marketing technology leadership. That perspective allows me to translate between founders, marketers, and technical teams to turn growth strategy into operational systems.Experience with… Programming Languages: HTML, CSS, JavaScript, Python, Kotlin, JavaScript, Java Analytics Platforms: Amplitude, ContentSquare, Adobe CJA, Google Analytics, Adobe Analytics (Omniture), Mixpanel, Firebase Data/Customer Management Platforms: Segment, Adobe Experience Platform, mParticle, Tealium Audience Stream,Adobe Audience Manager, Krux (Salesforce DMP) Site Optimization/Personalization: Adobe Journey Optimizer, Google Experiments, Optimizely, Adobe Target, Taplytics Data Visualization: Domo, Tableau, Google Data Studio Connected TV: Samba, Alphonso, Neilsen Email Marketing: MailChimp, Adobe Campaign, Vertical Response, Granicus, Marketo, Braze Research Vendors: Neilsen, ResearchNow, Ipsos Data Warehouses: Snowflake, AWS, Azure DevOps Tools: LaunchDarkly, Jenkins, Docker, Kubernetes Frameworks/Toolkits: ReactNative, React, jQuery, Vue.js Misc Tools: Branch, Google DoubleClick, Alteryx, Integral Ad Science, various additional AdTech tools

Experience

1. Specialist Master

   Deloitte

   Jun 2024 — Present

Education

• General Assembly

  Data Science

  2016 — 2016

• Rutgers University–Newark

  Bachelor of Science (BS), Double Major in Marketing and Management

Skills

• Tableau
• Python
• Social Media Marketing
• Marketing
• Social Media
• Facebook
• Customer Service
• Digital Media
• Powerpoint
• Digital Marketing
• Microsoft Office
• Public Speaking
• Teamwork
• Microsoft Word
• Microsoft Excel
• Social Networking
• Fundraising
• Music
• Music Education
• Digital Strategy
• Big Data
• Social Media Outreach
• Social Optimization
• Strategic Marketing
• Social Media Strategy
• Multi-Platform Campaigns
• Multi-Channel Marketing
• Analytics
• Google Analytics
• Leadership
• Event Planning
• Research
• Music Production
• Twitter
• Time Management
• Management
• Google Tag Manager
• Javascript
• Marketing Automation
• Marketing Analytics