Sam Braly

Director of Category @Central Garden & Pet

In my current position, I work directly with a merchant team, internal business units and team leads to develop, maintain and execute strategic business plans to drive category growth and sales. This position is responsible for the category development, forecasting and implementation for a key account. Manage the sales, POS, and forecasting process and regional execution of the defined category, and other related categories Manage and maintain all internal and external sku data within category. Work with internal manufacturing and distribution operations to optimize account efficiencies Identify growth opportunities with category and develop and execute strategic promotional plans and account advertising plans to drive category growth Work with business units to ensure program support and execution Analyze internal sell-in and account POS data to provide strategic recommendations Work with internal teams to effectively manage modular space, replenishment recommendations, monthly display plan, promotion effectiveness, and in-season trends Develop, recommend and manage annual business plan growth and listings initiatives Coordinate the brand promotion plan with the marketing team- ensures program execution Gain industry and competitive knowledge to ensure company maintains and grows its industry leadership position Sam Braly s••••••@gmail.com https://twitter.com/sam_braly Business Development Account Management Market & Competitive Analysis Channel Marketing Brand Strategy Interactive Presentations Merchandiszing