Sally Sargood

WORK HISTORY

ABOUT SALLY SARGOOD

Marketing Leader | Event Strategist | Community BuilderWith over two decades of experience in marketing, events, and community building—primarily within the photography industry—I\'ve built my career on understanding audiences and creating experiences that resonate. I\'m known for strategic positioning, messaging that connects, and storytelling that drives real business impact. From organizing intimate 5-day workshops worldwide to leading strategy for a annual conference, I\'ve learned what it takes to build brands people trust, bring communities together, and help businesses grow.Currently, I\'m Director of Sales & Marketing at Emerald for the Photo Group, where I lead strategy and P&L for WPPI (an annual flagship conference), The Portrait Masters, and The Portrait System (a subscription membership platform). I manage attendee and exhibitor marketing with major brands and I\'m responsible for creating events and experiences that bring communities together year after year.Before Emerald, I spent over a decade at Animoto—first as Director of Content Marketing, then expanding into product and growth marketing. I led content strategy for 2M+ users, built brand ambassador programs, and created campaigns that drove subscription growth and engagement across B2B and B2C audiences.Earlier in my career, I organized high-touch educational workshops globally, working with industry leaders to create transformative learning experiences. I\'ve also partnered on a health and wellness brand, applying my marketing expertise to help people live healthier lives.What I bring:Event strategy and execution (intimate workshops to large-scale conferences)Content marketing and brand storytellingSubscription and membership growth strategiesPartnership development and sponsorship managementCommunity building that drives loyalty and engagementP & L management and revenue generationEqual parts strategist and doer, I love solving complex problems, empowering teams, and building brands people genuinely care about. If you\'re creating experiences that matter—whether in travel, wellness, education, or beyond—let\'s connect.