Andrew Odonnell

Global Marketing Director @Emerald

New York, NY, US

As Global Director of Marketing for Advertising Week at Emerald, I lead the end-to-end strategy and execution of global marketing initiatives across our flagship events, including Advertising Week New York, LATAM, and Europe. I blend data-driven insights with creative brand storytelling to engage diverse audiences and amplify our presence across regions. Focused on driving growth, audience development, and commercial impact, I play a key role in positioning Advertising Week as the premier global platform for thought leadership, industry connection, and year-round innovation.* Lead the strategy, execution, and optimization of omnichannel marketing campaigns across global regions, including New York, LATAM, and Europe, to grow event attendance and year-round audience engagement, while managing KPIs, performance metrics, and real-time data-driven adjustments.* Own CRM and database marketing strategy to drive acquisition, conversion, and retention, with a strong emphasis on email marketing, audience insights, and customer experience; oversee HubSpot usage and list development across all regions.* Oversee all digital marketing channels, including global paid media campaigns, SEO, social, and PR, ensuring consistent messaging and ROI across platforms, while managing budgets and crafting integrated local-to-global media plans.* Collaborate cross-functionally with sales, programming, operations, and production to ensure marketing campaigns align with business goals, drive lead generation and nurture pipelines, and create compelling sales and sponsor collateral.* Manage and mentor a high-performing marketing team, guide external agencies and partners, and lead the development of media partnerships, ensuring brand consistency, innovation, and audience-first strategies across all touchpoints.

University of Maryland

Bachelor Degree