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Sally Russell
CEO @Helsingborg International Connections
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WORK HISTORY
CEO @Helsingborg International Connections
Helsingborg, SE
Supports international talents in Helsingborg by organising social, professional, and informational events to help newcomers integrate more quickly into their new environment. Identifies and creates relevant activities, plans content, liaises with guest speakers, and produces web posts and social media content. Runs regular drop-in sessions for international citizens. Connects newcomers to organisations, volunteering opportunities, activities, and local businesses. Collaborates with municipal and regional actors to further the possibilities for attraction and retention of international talent.Presents HIC to international master’s students at Lund University Campus Helsingborg and collaborates with course coordinators to support the students during their stay in Helsingborg.Shares information about Swedish culture, traditions, and local events through HIC social media and newsletter. Maintains the HIC website and creates all content. Produced and managed a Vision Fund project, an English-speaking podcast series about Helsingborg.Ensures a warm, welcoming environment for internationals living in Helsingborg.Highlights:2017: SoPact Accelerator Program for Social Entrepreneurs, Helsingborg2018: Study visit to Holland Expat Center South, Eindhoven, Netherlands2018: Migrascope Transnational Workshop Conference, Tallinn, Estonia2019: Collaboration with Helsingborg Business Forum for international entrepreneurs2020: Helsingborg Business Forum Online project for Action Helsingborg2021: Vision Fund podcast project, HIC Talks: Welcome to Helsingborg2022: Collaborator and content creator for H22 City Expo; Received Helsingborg\'s Företagsstjänor (Corporate Stars) award2023: Career Programme for International Master\'s Students; Creation of Expats in Ängelholm2024: Ängelholm Cultural Exchange Vision Fund project; Live and Work in Helsingborg Career & Destination Programme for Partners and Spouses; Swedish for Students
EDUCATION
Farnham College
A Levels, English, French, History
University of Southampton
Bachelor of Arts (B.A.), French
SKILLS
ABOUT SALLY RUSSELL
Sally Russell is the driving force behind Helsingborg International Connections, an organisation dedicated to supporting international communities across Helsingborg and North West Skåne. A leader in talent retention, Sally focuses on helping businesses attract and retain skilled professionals, their families, and international master’s students, by supporting their onboarding and integration into the region. Through her work, Sally has built a strong network of international professionals, expats, local businesses, and regional partners. Her expertise in cross-cultural communication, event management, and community building aligns with the organisation’s mission to support both international residents and businesses looking to enhance their employer branding. Sally collaborates closely with stakeholders such as Helsingborgs Stad, Region Skåne, and local businesses to develop initiatives that promote talent retention, economic growth, and regional outreach. Her ability to bring together business leaders, policymakers, and community members makes her an invaluable asset in strengthening the region’s international position. Sally is committed to making Helsingborg and North West Skåne a thriving hub, where businesses can attract, support, and retain top talent.
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