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Sajida Adam
Manager, Customer Success Digital Marketing @Ekwa Marketing
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WORK HISTORY
Manager, Customer Success Digital Marketing @Ekwa Marketing
Toronto, ON, CA
A strategic advisor, building long-term, trust-based relationships through proactive communication and strategy sessions-Translate client goals into actionable strategies for reputation management, website optimisation, SEO, lead generation, email marketing, and social media-Manage day-to-day client requests and projects, coordinating with marketing, sales, development, and support teams for timely, high-quality delivery-Support requirements gathering and analysis for platform enhancements, integrations, and client onboarding, collaborating with executives, product owners, and technical teams-Conduct process analysis and workflow mapping to identify inefficiencies, risks, and automation opportunities, improving operational performance and scalability-Define and document business requirements, functional specifications, user stories, and change requests to align business needs with technical delivery-Optimise digital marketing initiatives across Google Ads, SEO, email marketing, and social media using performance insights and data-driven recommendations-Provide backend website and CMS support via WordPress, including content updates, service pages, images, metadat and on-page SEO-Coordinate and maintain digital assets across websites, landing pages, email campaigns, and marketing channels to ensure brand consistency and user experience-Conduct QA and pre-launch reviews to ensure accuracy, functionality, compliance, and seamless end-user experience-Collaborate with developers to maintain in-house review and reputation management platforms, ensuring HIPAA, PIPEDA, and AHPRA compliance-Establish and train teams on compliance protocols to safeguard sensitive healthcare data-Prepare and present performance reports covering KPIs, reputation metrics, website performance, and strategic insights-Monitor account health, identify risks and growth opportunities, and drive continuous improvement to support retention and long-term partnerships.
EDUCATION
Institute of Chartered Accountants of Sri Lanka
CBA, Financial Accounting
University of Colombo
BIT, Information Technology
AAT Sri Lanka
MAAT, Financial Accounting
University of Bedfordshire
Master of Business Administration - MBA, Marketing
KTH Royal Institute of Technology
Dip.in Math, Mathematics
ABOUT SAJIDA ADAM
At Ekwa Marketing Inc, I leverage my expertise in Client Success and Business Analysis to drive meaningful results, particularly in the medical sector where trust and compliance are critical. By combining strategic insights with data-driven analysis, I help healthcare professionals enhance their digital presence while ensuring their online narratives adhere to privacy and regulatory standards. Working closely with my team, I translate client needs into actionable strategies, optimizing performance, improving workflows, and delivering measurable impact across a large portfolio of healthcare clients.
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