Sadhan Patra
Regional Sales Manager @Beiersdorf
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WORK HISTORY
Regional Sales Manager @Beiersdorf
IN
Beiersdorf India (Hansaplast Division)| Jul 2019 – Present | KolkataTerritories: East India, Nepal, Bhutan & BangladeshKey Contributions:Spearheaded regional sales strategy covering 4 countries; consistently achieved >102% of annual targets for 6 consecutive years.Expanded distribution network by 35% across Eastern India, penetrating underserved districts with strategic distributor onboarding.Drove brand visibility through customized BTL activations, increasing Hansaplast retail presence by 40% in top GT outlets.Developed and coached a high-performing team of 6 SO\'s & 4 ASMs; improved team productivity and reduced attrition.Successfully onboarded and managed importer networks across SAARC nations, increasing export sales contribution by 15%.
EDUCATION
West Bengal University of Technology, Kolkata
Master of Business Administration (MBA), Marketing & Finance
University of Calcutta
Bachelor of Commerce (B.Com.), Accounting and Finance
SKILLS
ABOUT SADHAN PATRA
Result-driven sales leader with over 18 years of experience across FMCG (Food, Diapers), OTC, and healthcare segments, managing high-growth territories including Bihar, Jharkhand, Odisha, West Bengal, North East, Nepal, Bhutan, Bangladesh, Maldives & Srilanka.Currently working with Beiersdorf India (Hansaplast Division) as Regional Sales Manager – East & Neighboring Countries, I have previously led sales teams at Nobel Hygiene (Diapers), Wings Biotech (OTC), and Heinz India Pvt. Ltd. Proven expertise in Zonal/Regional P&L ownership, sales forecasting, channel development, and cross-border dealer/importer network management.Career Highlights: Scaled up East Region business by 150% within 3 years at Beiersdorf Built strong retail & distribution ecosystem across 8+ territories and 4 SAARC nations Led launch & expansion of Glucon-D Flavour Pack, Diapers in Nepal and Farley Rusk (UK) in Sri Lanka with 2x growth YOY Managed strategic accounts like Spencer’s, Big Bazaar, MedPlus & Emamai Frank Ross. I specialize in:Trade & Channel Strategy | Distribution Expansion | Team Leadership II Retail & WS Management Modern Trade, GT & B2B Engagement | Key Account ManagementCross-border Sales | Importer Management | Strategic NegotiationsI’m passionate about building brands and scaling sustainable growth in complex, competitive markets. Let’s connect if you’re looking for someone who blends deep regional insights with sharp business acumen.
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