Sadhan Patra

About Sadhan Patra

Result-driven sales leader with over 18 years of experience across FMCG (Food, Diapers), OTC, and healthcare segments, managing high-growth territories including Bihar, Jharkhand, Odisha, West Bengal, North East, Nepal, Bhutan, Bangladesh, Maldives & Srilanka.Currently working with Beiersdorf India (Hansaplast Division) as Regional Sales Manager – East & Neighboring Countries, I have previously led sales teams at Nobel Hygiene (Diapers), Wings Biotech (OTC), and Heinz India Pvt. Ltd. Proven expertise in Zonal/Regional P&L ownership, sales forecasting, channel development, and cross-border dealer/importer network management.Career Highlights: Scaled up East Region business by 150% within 3 years at Beiersdorf Built strong retail & distribution ecosystem across 8+ territories and 4 SAARC nations Led launch & expansion of Glucon-D Flavour Pack, Diapers in Nepal and Farley Rusk (UK) in Sri Lanka with 2x growth YOY Managed strategic accounts like Spencer’s, Big Bazaar, MedPlus & Emamai Frank Ross. I specialize in:Trade & Channel Strategy | Distribution Expansion | Team Leadership II Retail & WS Management Modern Trade, GT & B2B Engagement | Key Account ManagementCross-border Sales | Importer Management | Strategic NegotiationsI’m passionate about building brands and scaling sustainable growth in complex, competitive markets. Let’s connect if you’re looking for someone who blends deep regional insights with sharp business acumen.

Experience

1. Regional Sales Manager

   Beiersdorf

   Jul 2019 — Present · IN

   Beiersdorf India (Hansaplast Division)| Jul 2019 – Present | KolkataTerritories: East India, Nepal, Bhutan & BangladeshKey Contributions:Spearheaded regional sales strategy covering 4 countries; consistently achieved >102% of annual targets for 6 consecutive years.Expanded distribution network by 35% across Eastern India, penetrating underserved districts with strategic distributor onboarding.Drove brand visibility through customized BTL activations, increasing Hansaplast retail presence by 40% in top GT outlets.Developed and coached a high-performing team of 6 SO\'s & 4 ASMs; improved team productivity and reduced attrition.Successfully onboarded and managed importer networks across SAARC nations, increasing export sales contribution by 15%.

Education

• West Bengal University of Technology, Kolkata

  Master of Business Administration (MBA), Marketing & Finance

  2005 — 2007

• University of Calcutta

  Bachelor of Commerce (B.Com.), Accounting and Finance

  1998 — 2000

Skills

• Sales Operations
• Customer Service
• Fast-Moving Consumer Goods (Fmcg)
• Business Strategy
• Market Research
• Microsoft Excel
• Fmcg
• Business Development
• Microsoft Office
• Sales
• Forecasting
• Sales Management
• Market Planning
• Team Management
• Marketing
• Key Account Management
• Marketing Strategy
• Performance Management