S. Ali Tajdar
Head of Insights & Analytics @Baltimore Banner
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WORK HISTORY
Head of Insights & Analytics @Baltimore Banner
Baltimore, MD, US
Built and led the organization’s first analytics & insights function, supporting editorial, product, and executive leadership.• Launched an AI-powered article classification system using AWS Bedrock and LLMs, reducing tagging time by 95% across the full article inventory• Designed an editorial taxonomy and engineered prompt workflows; featured in NewsMachines, a trade journal covering AI and editorial transformation; presented at industry events and submitted to AWS re:Invent 2025• Introduced AI-powered reporting workflows using Amazon Q and Microsoft Copilot in Power BI to scale self-serve dashboards, increase dashboard usage, and reduce manual reporting• Uncovered high-performing content clusters responsible for over 60% of conversions• Drove $1.1M+ in lifetime value and $420K in annual revenue through improved audience targeting and smarter acquisition strategies• Established team intake, prioritization, and stakeholder workflows to streamline project delivery and increase executive visibility
EDUCATION
Rutgers University–New Brunswick
Bachelor of Arts (B.A.), Mathematics, Economics
Cornell Johnson Graduate School of Management
Advanced Analytics for Marketing
Northwestern University
Master of Science - MS, Data Science / Predictive Analytics
Columbia University
Operations Research
SKILLS
ABOUT S. ALI TAJDAR
I’m an executive leader in AI and Analytics with 20+ years of experience helping organizations unlock growth through data. I build and scale high-impact teams and insights functions across industries - from finance and e-commerce to digital media - with a focus on driving smarter decisions, faster velocity, and measurable business outcomes. I specialize in scaling lean teams through modern tooling and AI-driven workflows to deliver more with less.Most recently, I lead the Insights & Analytics function at The Baltimore Banner, a Pulitzer Prize–winning nonprofit digital news startup. I launched the organization’s first AI-powered article classification system using AWS Bedrock, redesigned editorial tagging with LLM workflows, and introduced Amazon Q and Microsoft Copilot into Power BI to scale reporting capabilities. This work is featured in NewsMachines and was submitted to AWS re:Invent 2025.Before that, I led digital marketing analytics at Albertsons/Safeway and supported product, trading, and strategy teams at T. Rowe Price and Priceline/Booking.com. I bridge AI with business, mentor cross-functional teams, and deliver insights that drive performance.Core Focus Areas:LLM Prompt Engineering • Editorial & Product Strategy • Content Optimization • KPI Development • AI-Powered Dashboards • Customer & Revenue Analytics • Cross-Functional Leadership
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