Rylie Caldwell

Founder & Creative Strategy Consultant @ExxonMobil

Houston, TX, US

Founder of a multidisciplinary consultancy delivering strategic creative services across fine art, interior design, and brand marketing. Partner to high-end clients and design-driven businesses seeking thoughtful, tailored experiences that merge creative vision with business outcomes. Fine Art & Brand Collaborations• Built a globally recognized art brand, selling original works to affluent clientele through gallery shows, strategic retail partnerships, and curated activations• Secured placements in luxury environments including Lululemon, Marriott, Four Seasons, Transwestern, and Colliers, increasing visibility in design-forward markets• Led high-impact philanthropic initiatives—raising over $250K through live painting events and charitable brand collaborations Interior Design & Residential Strategy• Directed end-to-end design and construction of seven luxury residential properties, collaborating with architects, builders, and clients to deliver high-end, market-aligned outcomes• Developed bespoke interiors reflecting modern, elevated design while staying grounded in client goals, budgets, and real estate trends Marketing & Business Strategy• Achieved 15% YoY revenue growth through targeted digital marketing, strategic partnerships, and audience-centric brand positioning• Executed multichannel marketing campaigns using website design, email funnels, Meta Ads, Google Analytics, and AI tools to drive lead generation and customer acquisition• Provided consulting services for small businesses and creative brands, advising on go-to-market strategy, visual identity, and digital performance• Collaborated cross-functionally with creatives, operations teams, and client stakeholders to deliver scalable, insight-driven solutions• Applied data analytics and customer insights to inform strategy, improve performance, and drive growth

Texas A&M University

Bachelor's degree, Architecture

Texas McCombs School of Business

MBA