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Ryan Noonan
Director of Performance @Skylight
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WORK HISTORY
Director of Performance @Skylight
EDUCATION
The University of Texas at Austin
Bachelor's degree, Kinesiology and Exercise Science
SKILLS
ABOUT RYAN NOONAN
Experienced marketing leader with a proven track record of driving global marketing strategy, revenue growth, and marketing efficiency across domestic and international markets. Demonstrated experience creating the strategic business plans for customer acquisition, the foundational pillars that define the plans, and the tactical elements needed to carry out and measure the effectiveness of the plans. Passionate about leveraging data-driven insights, achieving lower CAC, establishing quantifiable business targets, strategic partnerships, and overall performance marketing to maximize ROI and accelerate sustainable business growth.Key Accomplishments-I am continually recognized for delivering exceptional results while leading teams, working with agencies, and navigating fast-paced business environments-20%+ annual revenue gains for marketing programs with minimal loss to efficiency-20-60% reduction in CAC in my first 18 months in previous roles due to data-driven strategy, tactics and optimizations- Leading cross-team marketing projects across, creative, product, data science and finance in order to create a new customer acquisition business programAreas of Expertise Include:Digital Marketing Strategy - Google Analytics - Performance Marketing - New Customer Acquisition Revenue Generation - Cross Team Collaboration - Maximizing ROI/ROAS - Lowering CACBudget Planning and Management - Incrementality Testing - Creative Testing - Google AdsMeta Ads - Business Planning - Affiliate/Influencer Marketing - Paid Media - E-CommerceWhen not working I spend time with the family, exercise, read, write, play golf and eat good food!
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