Ryan Bankert
Director Channel Marketing @Stanley Black & Decker, Inc.
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WORK HISTORY
Director Channel Marketing @Stanley Black & Decker, Inc.
Towson, MD, US
Lead team of 12 responsible for shaping go-to-market, pricing, and promotional strategies for nationally distributed product lines across a diverse customer base- Develop rebate, co-op, and trade fund strategies that deepen distributor partnerships and drive category growth- Partner with sales, product, finance, and supply chain to commercialize new products and strengthen in-market execution- Construct business plans that balance profitability, customer engagement, and long-term brand growth
EDUCATION
University of Maryland - Robert H. Smith School of Business
Master of Business Administration (M.B.A.), Business Administration and Management, General
Washington College
BA, Business Management, Hispanic Studies, Economics (Minor)
ABOUT RYAN BANKERT
Commercial strategy leader with 12+ years of experience driving growth across national retailers, distributors, and omni-channel environments. I specialize in designing go-to-market strategies, building high-performing teams, leading product launches, and developing pricing and promotional programs that win with customers across a variety of consumer goods categories.My experience blends marketing, sales, and finance, giving me a unique cross-functional perspective on how to accelerate growth, optimize the path to purchase, and strengthen strategic customer partnerships. I’ve led large teams, owned P & Ls, guided pricing strategies, managed national accounts, and helped commercialize new products.
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