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Rupert B.
Chief Executive Officer @Metaphor
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WORK HISTORY
Chief Executive Officer @Metaphor
Wellington, NZ
Metaphor eliminates the IT complexity tax on growing businesses, so your team stops firefighting infrastructure and starts shipping work that matters. No bloated vendor stack. No reactive break-fix cycles. No gap between your security posture and what your board expects. I\'m the Founder of Metaphor, a cloud IT managed services firm based in New Zealand. I work directly with founders, ops leads, and technical decision-makers at SMBs across NZ and Australia who\'ve outgrown their current IT setup but aren\'t ready (or willing) to build an internal team around it. What we focus on: Full-stack managed IT - AWS infrastructure, endpoint management, email security, and procurement under one roof Cybersecurity that\'s actually scoped to SMB risk - managed SOC, EDR, incident response, and compliance without enterprise price tags AWS architecture and migration for businesses moving off legacy or self-managed infrastructure Real-world AI advice in an IT, Software Engineering and CyberSecurity context. We deploy and configure tools that are used to secure your use and development of AI systems. Metaphor is an AWS Partner pursuing Advanced Tier and SMB Competency status, and we operate as a genuine extension of our clients\' teams, not a ticket queue.Plus we save you money on your software and licensing costs. If you\'re running a 20–200 person business in NZ or Australia and your IT feels like it\'s held together with good intentions and a shared Google Doc, I\'d like to have a conversation.
EDUCATION
Nelson Marlborough Institute of Technology
Computer/Information Technology Administration and Management
Victoria University of Wellington
Commercial Law (Summer School)
ABOUT RUPERT B.
Metaphor eliminates the IT complexity tax on growing businesses, so your team stops firefighting infrastructure and starts shipping work that matters. No bloated vendor stack. No reactive break-fix cycles. No gap between your security posture and what your board expects. I\'m the Founder of Metaphor, a cloud IT managed services firm based in New Zealand. I work directly with founders, ops leads, and technical decision-makers at SMBs across NZ and Australia who\'ve outgrown their current IT setup but aren\'t ready (or willing) to build an internal team around it. What we focus on: Full-stack managed IT - AWS infrastructure, endpoint management, email security, and procurement under one roof Cybersecurity that\'s actually scoped to SMB risk - managed SOC, EDR, incident response, and compliance without enterprise price tags AWS architecture and migration for businesses moving off legacy or self-managed infrastructure Real-world AI advice in an IT, Software Engineering and CyberSecurity context. We deploy and configure tools that are used to secure your use and development of AI systems. Metaphor is an AWS Partner pursuing Advanced Tier and SMB Competency status, and we operate as a genuine extension of our clients\' teams, not a ticket queue.Plus we save you money on your software and licensing costs. If you\'re running a 20–200 person business in NZ or Australia and your IT feels like it\'s held together with good intentions and a shared Google Doc, I\'d like to have a conversation.
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