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Rodrigo Tello
Regional Marketing Manager @Tools for Humanity
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WORK HISTORY
Regional Marketing Manager @Tools for Humanity
MX
As Regional Marketing Manager for Mexico & Central America at Tools For Humanity, I lead strategic marketing initiatives to drive adoption of World ID — a breakthrough proof-of-personhood protocol — across diverse and complex markets. I develop and execute multi-channel campaigns tailored to local audiences, manage influencer and media strategies, and collaborate cross-functionally to deliver measurable growth in verifications, awareness, and trust. My role is deeply rooted in understanding cultural nuances, navigating market dynamics, and building innovative go-to-market playbooks that help World become a truly global and inclusive identity solution.
EDUCATION
Columbia Business School
Diploma, Digital Marketing
Texas Wesleyan University
Bachelor of Business Administration - BBA, International Business
Texas Wesleyan University
BBA, International Business Administration/Management
SKILLS
ABOUT RODRIGO TELLO
Head of Marketing + Growth Hacker with 16 years of experience in the field. My expertise lies in digital marketing, social media, and e-commerce, where I have conceptualized and implemented innovative strategies across various media channels to drive impactful market expansion for both domestic and international enterprises. I have successfully led the development and execution of digital marketing campaigns, leveraging my skills in SEO, PPC advertising, social media marketing, and email marketing to increase website traffic, generate leads, and improve conversion rates. Throughout my career, I have analyzed market trends, customer behavior, and competitive landscapes to make data-driven decisions and implement targeted campaigns. As an entrepreneur, I launched and grew an on-demand beauty services app-based business, serving as a growth hacker, identifying opportunities for expansion, and optimizing business operations through marketing and sales strategies driven by data analytics. I have also managed marketing programs for a major telecommunications company, overseeing a talented team of marketing professionals and executing campaigns across various channels including traditional media, mobile, social media, influencer marketing, and more. My experience also includes planning and implementing online marketing programs for Google, where I fostered a grassroots community and facilitated content creation by notable figures and organizations. I have worked as a communications advisor and speechwriter for a government agency, managed customer development and retention at a marketing agency, and implemented successful email campaigns for a non-profit organization. Alongside my professional experience, I hold a Digital Marketing Postgraduate Diploma from Columbia University and a Bachelor of International Business Administration from Texas Wesleyan University. I have acquired a wide range of competencies, including Google AdWords and Analytics, social media marketing, SEO/SEM, and mobile marketing, among others. With strong soft skills such as creativity, leadership, communication, problem-solving, and organization, I excel at delivering results under pressure and to deadlines. I have also been invited to speak at various industry events and conferences, sharing my knowledge and insights with fellow professionals.
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