Roberto A. Ruiz Flores
Cofundador and CMO @Crux Global Ltd
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WORK HISTORY
Cofundador and CMO @Crux Global Ltd
As Co-founder and Chief Marketing Officer at Crux, I’m building a platform that helps people be there for their loved ones—even when they can’t be.Crux is a digital legacy vault that makes it simple to store, organize, and securely share important information with the right people, at the right time. From wills and financial documents to personal messages and life lessons, Crux goes beyond asset planning—it’s about emotional legacy, trust, and peace of mind.I lead our brand and go-to-market strategy, shaping how we connect with users, partners, and communities. That includes:• Positioning Crux as a category-defining product in the legacy planning space• Leading user acquisition and retention strategies• Driving content, storytelling, and product marketing• Building partnerships with financial services, legal providers, and insurersCrux was born from deeply personal experiences, and everything we do is grounded in empathy, clarity, and purpose. My mission is to make future planning feel less daunting—and more human.
EDUCATION
IE Business School
Executive MBA, Digital Transformation and Innovation Leadership
IE Business School
Executive Master, Executive Master in Digital Transformation and Innovation Leadership
INSA, Business, Marketing & Communication School
Master Degree, Creative Advertising
Universidad Latinoamericana, S.C.
Licenciatura, Comunicación y Relaciones Públicas
SKILLS
ABOUT ROBERTO A. RUIZ FLORES
Competency Focused Creative Director with extensive and multi-industry omnichannel…
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