Rosie Lulat
Senior Marketing Manager @Haiilo
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WORK HISTORY
Senior Marketing Manager @Haiilo
Manchester, GB
Global SaaS | Employee Advocacy & Engagement- Marketing across the UK and US, driving pipeline growth through integrated campaigns, partner marketing, and brand activity- Align marketing with sales and product to optimise the full funnel, from awareness to conversion- Deliver campaign performance through data-driven experimentation, messaging refinement, and buyer journey optimisation- Extend brand visibility using Haiilo’s own employee advocacy platform and content frameworks.
EDUCATION
University of Lancashire
Bachelor of Arts (BA), English Language and Literature/Letters
University of Lancashire
MA, Publishing
SKILLS
ABOUT ROSIE LULAT
I’m a senior B2B SaaS marketer who thrives where strategy meets systems. With deep expertise in HubSpot, Marketing Ops, and RevOps, I design and execute global campaigns that build pipeline and align revenue teams.From leading rebrands to generating £1M+ in pipeline, I blend demand generation, brand positioning, and data-driven experimentation to deliver scalable, repeatable results. I’ve led marketing functions at fast-growing SaaS companies, working closely with sales, product, and CS to maximise impact across the funnel.Whether building GTM strategy, mentoring teams, or optimising campaign performance, I bring energy, focus, and a love of making marketing actually work.Tools: HubSpot | Salesforce | Google Analytics | CMS | Marketing Ops | Event Strategy | ABM | Lifecycle MarketingAlways open to sharing insights, learning from peers, and contributing to marketing communities.
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