Carolin Goerke Staudhammer

Product Marketing Manager @Haiilo

Munich, DE

Owner and Manager of International Haiilo Client Community: Lead and engage the global community of Haiilo clients to foster collaboration and knowledge-sharing- Product Update Owner: Responsible for creating and managing the product update newsletter, ensuring customers are informed of the latest developments- Customer Product Communications and Marketing: Manage and execute product-focused communications and customer marketing initiatives to ensure customers are informed, engaged, and aligned with product updates and enhancements, driving customer retention- GTM Campaign Content Creation: Develop targeted content for go-to-market campaigns tailored to customer needs- Customer Communications Strategy: Designed and implemented a strategic approach for all customer communications- Customer Emergency Communications Owner: Developed in collaboration with other teams and manage the customer emergency communication process to address urgent issues effectively- Haiilo Event Support: Actively support Haiilo-hosted events, providing on-site or virtual assistance to ensure success- Event Client Research: Conduct research on client needs at Events- Working Student Oversight: Guide and mentor a working student, overseeing tasks and supporting professional development- Customer Strategy Updates: Host and lead strategy update session once a year to keep customers aligned with upcoming developments.

Hochschule Fresenius

Bachelor of Arts (B.A.), Busninesspsychology