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Start for FreeRory Berg
Director of Sales @Finalsite
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WORK HISTORY
Director of Sales @Finalsite
In this role as the Director of Sales for Public Schools at Finalsite, I lead our strategic growth initiatives across K-12 public school districts, with a focus on large urban districts nationwide through the Council of the Great City Schools and key markets across California. I\'m responsible for driving revenue, developing high-performing sales strategies, and building long-term partnerships that help districts modernize their community engagement strategies.Key Responsibilities- Lead and mentor enterprise sales team to exceed revenue targets and close complex, multi-stakeholder deals- Develop go-to-market strategies for Finalsite\'s product portfolio including CMS (Composer), Communication Suite (Messages XRE), Mobile App w/ Chat, Ask AI Virtual Assistant, and Enrollment platform- Build and maintain executive relationships with superintendents, CIOs, and district leadership teamsDrive cross-functional collaboration across sales, product, client success, and marketing to optimize customer outcomes- Navigate complex RFPs, competitive evaluations, and board approval processes for enterprise accountsNotable Achievements- Recognized as company-wide sales leader in 2025 | 175% to target
EDUCATION
Loras College
Bachelor of Arts (B.A.), Communication and Media Studies
Benet Academy
College/University Preparatory and Advanced High School/Secondary Diploma Program
ABOUT RORY BERG
I\'m a results-driven SaaS sales leader in the K–12 education sector, with a track record of partnering with public school districts nationwide to solve complex communication, enrollment, and engagement challenges.In my current role, I lead and develop high-performing sales teams, setting strategy, driving execution, and coaching individuals to deliver consistent, consultative outcomes. I work closely with districts of all sizes to understand their operational realities, governance requirements, and long-term goals, ensuring technology decisions are practical, scalable, and future-ready.My experience spans SaaS platforms and professional services across AI-powered tools, digital communications, content management systems, web design, mobile applications, accessibility, and enterprise implementations. I am passionate about building strong teams and trusted partnerships that empower educators, administrators, and students in an increasingly digital world.
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