Ronald S. Zaccaria

WORK HISTORY

EDUCATION

SKILLS

ABOUT RONALD S. ZACCARIA

Strategic Sales Executive & Thought Leader who excels in leading multiple product lines of business, turning around under-performing sales organizations and transforming current sales models in multiple business verticals. With a reputation of excellence in architecting, scaling, and leading direct-to-consumer (B2B2C) platforms across mortgage, fintech, insurance, and various other sectors, showcasing exceptional adaptability. Proven leader of small to large sales platforms in both private and public corporate space, with a robust track record of profitable sales growth into competitive markets and effectively working cross-functionally with internal/external partners. Lasty, I\'m passionate about coaching and mentoring talent to drive their career development in alignment with overall corporate goals and mission. Career Highlights include:SALES GROWTH | START-UPS: Managed and scaled sales platform driving sales growth from 25 to 450+ polices per day by transforming the sales model from product-driven to a customer-focused consultative approach while maintaining high ROI while scaling and low sales annualized attrition. TEAMBUILDING AND LEADERSHIP: Spearheaded strategy in developing external distribution partnerships and built a dedicated DSU(Direct Sales Unit) to enhance professional growth at employee level and maximize sales and minimize marketing costs impact on business level. MARKETING BUDGETING | ROI: Increased total lead conversion from 3.5% to over 15% on all WT leads and handle overall DRTV marketing channel with budget of over $10m annually. Lowered overall cost/unique call from $65 to $38 which improved conversion over 21% through training, scripting, and creative re-development.BUSINESS DEVELOPMENT: Landed major P&C distribution partner along with a Top 50 Mortgage Originator to sell into their installed customer base (marketing/leads) to offer both home and auto policies for both new and existing customers. Sold over $1m in annualized premium in 90 days in this pilot program.REVENUE GROWTH | PLATFORM RETENTION: Drove platform to reach profitability within 6 months of start-up. Led all training initiatives and achieved zero annualized attrition by creating and implementing comprehensive, training/licensing program for sales employees.