Catherine Newell

WORK HISTORY

EDUCATION

SKILLS

ABOUT CATHERINE NEWELL

I’m a B2B SaaS commercial leader specialising in growing new ARR and expanding strategic accounts across HR, people tech and complex B2B environments. I’ve led sales and account teams to consistently beat targets, turn underperforming books around, and build repeatable processes that scale. Recent highlights include at Payara rebuilding a depleted sales team, growing pipeline and launching AI enabled outbound; driving triple digit growth in both net new and expansion revenue at Advanced while introducing a sales playbook, new pricing and structured account management; and at MHR maintaining 97% customer retention and averaging 116% to target over multiple years, including 156% in 2020, while managing £2.5m across six top accounts and building a desk based AM function as a talent pipeline.I’m hands on with building and coaching high performing teams, tightening pipeline and forecasting discipline, and designing GTM processes (outbound plays, account plans, quarterly reviews, marketplace listings, pricing) that align Sales, Marketing and CS around revenue and retention.I’m especially strong selling into HR, Finance and Operations leaders across public and private sectors, in multi stakeholder, long cycle deals where value, risk and compliance all matter.