Rocío Ruiz Merlín

Account Analyst @Entropy

Ciudad de Mexico, MX

Specialized in Paid Search and Paid Social management, analysis, and improvement. Monitoring, evaluating, and improving campaigns based on the client\'s needs and KPIs. Develop efficient processes that allow the achievement of objectives, maximizing the quality of the customer experience. Analyzed consumer behavior data to identify trends in customer preferences and market dynamics. Created reports on product performance, customer satisfaction, brand awareness, market share, and ROI. Identified content gaps and opportunities to optimize content strategy for improved lead generation and conversions. Employed A and B testing techniques to identify best practices for optimizing conversion rates on websites.Utilized various social media platforms to engage with customers and optimize visibility. Managed budgeting processes associated with digital marketing activities, ensuring efficient use of resources.

Universidad de las Américas, A.C.

Licenciatura, Comunicación