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Roberto Souza
Product Coordinator @Philips
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WORK HISTORY
Product Coordinator @Philips
Barueri, BR
Perform trainings for sales force teams focused on technical and comercial topics.Offering solutions from our MR portfolio to private and public customers. Products presentations to main stakeholder, C-level.
EDUCATION
Liceu de Artes e Ofícios de São Paulo
Technician
Fundação Getulio Vargas
Commercial Management
UNIP
Bacharelado
ESPM Escola Superior de Propaganda e Marketing
Master of Business Administration - MBA
ABOUT ROBERTO SOUZA
Extensive experience in Equipment for Diagnostic Imaging - 23 years, working in several areas: Product, Marketing, Commercial, Training and Services at: 17 years at General Electric Health Care do Brasil, 2 years at Canon Medical Systems do Brasil and 4 years at Hologic Latin America.• Profound knowledge in product Lifecycle management (introduction, development, maturation and decline); value proposition; market analysis (COCIR), competitors (SWOT); strategic positioning; pricing; training of specialists and sales force (direct, key accounts, indirect).• Marketing strategic planning of the products; align with global guidelines, with positioning of product, price, promotion, services (aftersales); marketing material; new offerings to the market.• Ability in leadership, negotiation, focus on results and analytical and strategic abilities.• Excellent relationship with the sales team, key opinion leaders (KOL), customers and employees.• Active participation in major radiology events (RSNA, JPR and CBR).• Planning and participation in sites visit with customers in national and international institutions.• Experience of 18 years in Services, being 10 years in commercial aviation (Avionics and Instruments) and 8 years in the area of diagnostic imaging (X-Ray, Mammography, Vascular, Magnetic Resonance and Workstation - AW).
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