Robert Falcey

About Robert Falcey

Bob is a transformational, award-winning marketer with deep experience shaping innovative strategies that drive business growth and strengthen client relationships. Currently leading marketing efforts for Accenture’s Americas Communications, Media & Technology practice, Bob’s passion for connecting ideas and people fuels his success. From pioneering a first-of-its-kind client loyalty program at Grant Thornton to spearheading strategic industry and service line marketing initiatives at Deloitte, his career is defined by a relentless focus on creating value and fostering collaboration. Designing campaigns that transform brands or building high-performing teams, Bob has a proven track record in storytelling, problem-solving, and leading world-class teams that deliver results. He consistently demonstrates the ability to lead with vision and impact.COMPETENCIES:• Strategic planning • Brand development • Sales enablement • Digital marketing • Content marketing • Event strategy • Email marketing • Market research • Demand generation • Analytics and reporting • Budgeting and forecasting • Team leadership and development • Vendor and agency management • Account-based marketing • Client experience/loyalty marketing

Experience

1. Americas Marketing Leader, Communications, Media & Technology

   Accenture

   Dec 2019 — Present

   Develop and deliver integrated, omni-channel marketing campaigns to accelerate CMT\'s sales pipeline and achieve revenue goals at Accenture\'s portfolio of key accounts. • Lead a team of 13 professionals and oversee account-based marketing plans to enhance brand positioning, increase demand for services and strengthen client relationships at Accenture’s largest CMT accounts.• Collaborate with cross-functional teams (Brand, Creative, Ops, Data & Analytics) to ensure the best execution of full-funnel marketing programs including events, corporate sponsorships, client value reporting, proposal messaging and presentations, media relations, email and digital marketing.• Partner with senior marketing leaders across Accenture’s portfolio of offerings (Strategy & Consulting, Operations, Technology and Interactive) to launch campaigns that raise marketplace awareness and achieve business objectives.

Education

• Lehigh University

  Bachelor of Arts (BA)

• Northwestern University

  Master of Science (MS)