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Robert Gormley
Senior Director @Best Egg
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WORK HISTORY
Senior Director @Best Egg
Philadelphia, PA, US
Senior Director, Marketing Operations, Technology and Analytics:Optimize and manage marketing processes and technologies to help Best Egg achieve its Marketing goals. Responsibilities include Direct Mail execution, E-mail execution, Marketing Analytics, Campaign Management and managing key credit bureau and marketing technology partner relationships.Additional responsibilities include ongoing P&L and operational management of the Best Egg credit card portfolio with over $200MM in balances.
EDUCATION
INSEAD
Master of Business Administration (M.B.A.), General Management
Princeton University
Bachelor’s Degree, Electrical Engineering
SKILLS
ABOUT ROBERT GORMLEY
Accomplished marketing and financial services executive with a demonstrated ability for leading end to end acquisition marketing programs. Credit card marketing experience includes product development, pricing strategy, test design, direct mail acquisitions, Digital acquisitions, creative development and campaign execution. Extensive experience in planning, P&L management and managing $25MM+ marketing budgets.Areas of Expertise:Marketing StrategyCustomer AcquisitionMarketing AnalyticsMarketing OperationsCredit CardsDirect MarketingDirect Mail AcquisitionsDigital AcquisitionsProduct DevelopmentPricing StrategyCredit StrategyCreative DevelopmentProduct ManagementP & L ManagementMarketing PlanningData ScienceTeam LeadershipTest DesignStrategy
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