Robby Bryant

Lifecycle Marketing Leader Product Led Growth @Marigold

New York, NY, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2022 — Present

Lifecycle Marketing Leader Product Led Growth @Marigold

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New York, NY, US

Focused on CampaignMonitor.com, a self-service email marketing platform for mid-market. Product growth player/coach, small team (5), large remote org (500+).Responsibilities:Design and execute the upper, middle funnel for CampaignMonitor.comUse subscriber data to refine Product Marketing positioningDefine organic, social ToFu content and schedules to reinforce positionManage native buys, paid search, social acquisition, events and martechOptimize nurturement and “app cues” for trials, demosWork with compliance to balance conversion rate risk versus rewardDirect post-purchase loyalty email program experimentationDirect agile developer and content creation resources, automationsCollaborate with Product and Engineering on lower funnel improvements

EDUCATION

2017 — 2018

University of Maryland

Master of Business Administration (MBA)

SKILLS

Google AnalyticsPhotoshopSolution ArchitectureOnline AdvertisingWeb DevelopmentSEOWeb AnalyticsKeyword ResearchLead GenerationOnline MarketingGoogle AdwordsE-CommerceMobile MarketingB2bLanding Page OptimizationPpcDigital StrategySemA/B TestingSaasAnalyticsAffiliate MarketingEntrepreneurship

ABOUT ROBBY BRYANT

3x threat leveraging product, marketing and AI to highlight and reinforce competitive…

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