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Start for FreeRobbie Cornelius
Executive Director @The Tweed Tourism Company
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WORK HISTORY
Executive Director @The Tweed Tourism Company
Tweed, AU
Start-up Leadership: Established The Tweed Tourism Company in October 2018, overseeing its inception, organisational structure, operational frameworks, and strategic vision aligned with local and state tourism objectives.Team Leadership: Recruited and developed a high-performing team, fostering a culture of innovation and collaboration while driving excellence across all business functions.Destination Management: Delivered a comprehensive Destination Management Plan, positioning Tweed as a premier ecotourism and agritourism destination through strategic marketing, product development, and industry engagement.Product Development & Events: Created customer-focused tourism products and events, including the What’s On Tweed platform and Tweed Hinterland Trails, ensuring readiness for peak seasons and enhancing the region’s appeal.Strategic Partnerships: Built strong relationships with Destination NSW, local governments, and tourism operators, aligning efforts with state and national tourism strategies.Performance Optimisation: Implemented performance tracking systems, providing stakeholders with insights to refine products, events, and marketing strategies.
EDUCATION
University of Southern Queensland
Bbus
Peterhouse College
A Levels
SKILLS
ABOUT ROBBIE CORNELIUS
I have led destination management, tourism marketing, and visitor experience…
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