Robb Caseria

About Robb Caseria

A capable, high energy, and versatile C-level leader who has generated transformational results at global consumer goods (Frito-Lay, Molson-Coors), for iconic brands (Doritos, Coors Light, Organix), and in the entrepreneurial (Castor & Pollux Pet Works, LLC, Natural Food Works LLC, and now Videka LLC). Currently heading up an exciting food ingredients joint venture in food protection (Videka, LLC antioxidants, antimicrobials). Check us out at Have delivered outstanding results for \"challenger\" brands throughout career (def. smaller, upstart brands with limited capital resources who compete against larger, more formidable competitors and find ways to win): Coors (vs Miller, Bud), Coors Light intro (into Europe), Organix (vs Blue Buffalo, Purina), Natural Food Works (start up better-for-you food co-packer).A strong entrepreneurial professional skilled in Consumer Products, Management, Performance Scorecarding, Start-ups, Strategic Planning, Hiring the Right Team, Cross Functional Leadership, and Achieving Transformational Results. Built it, fixed it, grown it - profitably - throughout career.Companies / teams will not reach their greatest results without great talent. And great talent won\'t stay unless they are truly engaged. The #1 job as a leader is to find great talent, position them in the right roles, and keep them passionate & engaged. Success follows. Proud moments: 1st Academic All-American at Amherst College. Sold the 1st case of Coors Light into Europe in 1998 (and, then, millions more). Helped craft 2 transformational and COGS-lowering packaging joint ventures for Coors U.S. in early National Circle of Excellence Award (Manufacturing) in 2002. Co-Chair of Denver\'s hosting of NCAA\'s Frozen Four in 2008. Tripled revenues of U.S.\'s first certified organic pet food, Organix in 2012. Co-founder of Rockies premier better-for-you co-packer, Natural Food Works in late 2013, today 6+ years in biz.You can reach me at r••••••••@gmail.com | 30••••••35.

Experience

1. General Manager

   Symrise AG

   Nov 2019 — Present · Kalamazoo, MI, US

   Videka is a natural leader in delivering antioxidant solutions to companies globally. We launched in Q3, 2019, as a well funded joint venture between Kalsec and Diana Pet Food. We\'ve doubled our product offering, have doubled the # of customers we service, and have tripled revenues over the past 18 months. Our customer partnerships include the world\'s largest pet food manufacturer and the largest global renderer. If they trust us, so can you.

Education

• Harvard Business School

  Master of Business Administration, Marketing

  1985 — 1987

• Amherst College

  Bachelor of Arts - BA, Economics

Skills

• Mergers & Acquisitions
• P&L Management
• Transformational
• Mergers
• Competitive Analysis
• Start-Ups
• Process Improvement
• Supply Chain
• Supply Chain Management
• Sales Management
• Marketing Strategy
• Coaching
• Performance Management
• Budgets
• Management
• Team Building
• Budget
• Team Leadership
• Negotiation
• Leadership
• Procurement
• Logistics
• New Business Development
• Product Innovation
• Business Strategy
• Strategic Planning
• Change Management
• Business Development