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Rizwan Deshmukh
Product Manager @Bajaj Auto Ltd
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WORK HISTORY
Product Manager @Bajaj Auto Ltd
Pune, IN
Spearheaded the transformation of digital channels, generating over 70K qualified leads monthly and contributing approximately 9% to total revenue. • Revamped the Chetak EV website and launched an e-commerce booking journey, achieving over 100 bookings in just 15 days. • Implemented conversational AI for lead capture, increasing monthly leads by and streamlining dealer network operations.
EDUCATION
Datta Meghe College of Engineering
Bachelor of Engineering - BE, Civil Engineering
Indian Institute of Management, Calcutta
Master of Business Administration, Business Administration and Management, General
ABOUT RIZWAN DESHMUKH
Product Manager with 5+ years of experience building and scaling high-impact digital products in the EV and automotive space. I specialize in transforming digital platforms into revenue-generating, high-conversion channels by combining product strategy, UX, growth experimentation, and data-driven execution.At Bajaj Auto, I established digital as a core revenue driver by leading end-to-end D2C and digital transformation initiatives across multiple brands. My work has contributed to 70K+ qualified leads per month and ~9% of total topline revenue through online channels.I have led full product lifecycles — from concept and user research to UX design, development, launch, and optimization — across web and mobile platforms. Key initiatives include EV e-commerce journeys, CRM and Marketing Cloud integrations, conversational AI for lead generation, and large-scale analytics dashboards for leadership decision-making.Previously, I managed large sales operations and teams in urban and rural markets, giving me strong commercial grounding and customer insight that I bring into every product decision.Core strengths:• Product Strategy & Roadmapping• D2C & E-commerce Platforms• Growth, CRO & A/B Testing• Martech (Salesforce Marketing Cloud, CRM, CDP)• Cross-functional Leadership• EV & Automotive Digital ProductsI enjoy building products that sit at the intersection of business growth, customer experience, and scalable technology.
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