Riya Mittal

About Riya Mittal

Marketing strategist with 5+ years of experience building and scaling brand presence through thoughtful content, organic and paid campaigns, and platform-led storytelling. Skilled in aligning marketing goals with creative direction across digital, retail, and influencer ecosystems. I bring a narrative-first approach, crafting communication that resonates across social, email, marketplace, and experiential channels while collaborating closely with cross-functional teams to ensure execution that’s sharp, cohesive, and grounded in audience insight.

Experience

1. Associate Account Director

   Cheil India

   Jun 2025 — Present · Gurugram, IN

   Lead social and campaign strategy across multiple brands, acting as the central point of ownership between client, creative, and execution teams.(ASICS INDIA, Honda BigWing India & TVSX Act as primary client SPOC, translating business objectives into actionable creative, media, and production briefs; managing stakeholderexpectations and maintaining continuous client communication. Lead account management, social strategy alignment, and execution planning across a multi-brand ecosystem, ensuring platform relevance andbrand consistency at all times. Drive end-to-end campaign rollouts, including product launches, festive campaigns, and brand films from planning and briefing through to go-live and post-campaign analysis. Manage monthly content calendars, oversee approvals, and coordinate with a team to ensure on-time, high-quality delivery across allbrand touchpoints. Supervise team operations, handle workflow allocation, and maintain quality control across day-to-day content publishing and campaignexecution. Coordinate with internal stakeholders, creative partners, and media teams to ensure platform-specific granularity, topical integration, and real-time campaign alignment.

Education

• University of Rajasthan

  Bachelor of Commerce - BCom

  2017 — 2020

• DAV Centenary Public School - India

  High school, Commerce

• S.S. Jain Subodh PG (Autonomous) College, Jaipur

  Master of commerce, Economic Administration and Financial Management. (EAFM)