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Start for FreeRithika Reddy Banala
Salesforce Developer @Principal Financial Group
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WORK HISTORY
Salesforce Developer @Principal Financial Group
Des Moines, IA, US
Worked closely with sales team and business analysts and performed detailed analysis of business and technical requirements and designed the solution by customizing various standard objects in Salesforce (SFDC)• Implemented Agile Methodologies Test-Driven Development (TDD) with continuous builds and controlling iterative and incremental projects.• Designed and developed scalable Apex classes, LWC components, and triggers to enhance system functionality.• Developed and maintained automated CI/CD pipelines using SFDX, GitHub, and Copado.• Implemented Einstein AI-driven insights and predictive analytics for customer engagement.• Triggered interface events by user interactions, which includes Lightning Component framework and also involved in building Lightning Components using the aura framework.• Expertise in aura framework, Lightning Components and Salesforce Lightning Design System (SLDS).• Integrated Salesforce with third-party systems using REST/SOAP APIs, MuleSoft, and AWS Lambda.• Improved system performance by optimizing SOQL queries and governor limits management.• Developed a CRM marketing automation strategy and executed lifecycle marketing to increase retention using email and other strategies.
EDUCATION
Fairleigh Dickinson University
Master of Science - MS, Computer Science
ABOUT RITHIKA REDDY BANALA
I’m a passionate and results-driven Salesforce Developer with over 4 years of experience in designing, developing, and deploying CRM solutions across Sales Cloud, Service Cloud, and Marketing Cloud. My expertise lies in Apex, Lightning Web Components (LWC), Visualforce, and advanced integrations using REST/SOAP APIs, MuleSoft, and AWS Lambda.I specialize in translating business needs into scalable and user-friendly solutions. From CPQ implementations and Einstein AI enhancements to automated CI/CD pipelines and enterprise integrations, I bring deep technical expertise coupled with a strong understanding of business processes.What I bring to the table:End-to-end Salesforce development: Apex, LWC, Aura, Triggers, SOQL/SOSLDeclarative automation: Flows, Process Builder, Dynamic Forms, Validation RulesThird-party integrations: MuleSoft, Dell Boomi, NetSuite, SAP, Oracle, Microsoft DynamicsDevOps & version control: Git, SFDX, Copado, JenkinsCPQ & AI-driven solutions: Apptus CPQ, Steelbrick, Einstein Bots & Next Best ActionAgile/Scrum practitioner with strong collaboration and delivery skills
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