Rick Caston

About Rick Caston

A results driven professional with a proven ability to exceed sales quotas. Twenty+ years of sales experience into the financial institution space. Sales experience includes a strong consultative, value added and strategic selling approach. Demonstrated ability to sell effectively in both short and long sales cycles with one or multiple decision makers. Comfortable at working with multiple levels within an organization and building and maintaining relationships. Proven track record of developing strong customer partnerships that grow revenue.

Experience

1. Director of Sales

   Velocity Solutions

   Jul 2022 — Present · Philadelphia, PA, US

   Velocity Solutions is a private equity owned data driven provider of SaaS based \"Bank-tech/Fintech\" revenue strategies, digital lending SaaS solutions and consulting services to community and regional banks and credit unions across the United States. Our solutions are designed to increase market share, generate revenue, create operating efficiencies and assist in compliance.As the Director of Sales, I work with the EVP of Sales, Sales Ops and Sales Enablement to ensure the success of our Regional Account Managers. I am responsible for ensuring a successful onboarding of all new new Regional Account Managers, working with the existing sales team as a coach and mentor, and ensuring the sales cadence, KPI\'s and ultimately pipeline and deal flow for each sales territory.

Education

• Ball State University

  Bachelor of Science, Journalism

  1984 — 1989

Skills

• Executive Management
• Financial Services
• Crm
• Financial Institutions
• Business Development
• Business Relationship Management
• Marketing
• New Business Development
• Financial Risk
• Electronic Payments
• Relationship Management
• Direct Marketing
• Finance
• Salesforce.com
• Sales Process
• Strategy
• Mortgage Lending
• Business Process Improvement
• Process Improvement
• Portfolio Management
• Selling
• Loans
• Account Management
• Sales
• Credit