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Richard Flores
Creative Associate Marketing @Dc Comics
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WORK HISTORY
Creative Associate Marketing @Dc Comics
Burbank, CA, US
Directs 360 campaign development from concept to rollout, building executive-level strategy decks that define creative positioning, visual identity, key art direction, timelines, and cross-functional milestones for internal and global partners.• Produces premium trailers and digital content from development through post-production, shaping creative briefs that define tone, pacing, music, and visual identity while scaling video output across DC channels, resulting in 15.8M+ views in 2025.• Serves as day-to-day Creative Lead directing external agencies and in-house designers across trailers, key art, and print campaigns, reviewing cuts and comps to elevate narrative clarity, visual impact, and overall campaign positioning.• Manages on-set production shoots for branded and behind-the-scenes content, directing day-of coverage logistics, set dressing, visual direction, and talent coordination to ensure execution aligns with overall creative vision.• Oversees complex approval pipelines and production workflows by collaborating with senior leadership and talent teams to track budgets, resources, and vendor workflows to keep campaigns on schedule and within scope.• Partners with Social Media and Publicity teams in executing rollout strategies, tailoring platform-specific marketing copy and graphics to maximize engagement, while leveraging audience data to guide creative strategy and future content direction.
EDUCATION
Brown University
Bachelor of Arts - BA, Literary Arts and Psychology
SKILLS
ABOUT RICHARD FLORES
Richard Flores is a dynamic Creative with a passion for storytelling, franchise strategy, and audience engagement. With experience spanning development, production, and marketing, he has played a key role in shaping the future of DC’s most iconic characters across television and digital media.At Warner Bros. Discovery, Richard served as a Creative Executive in Television, managing the development and production of DC’s genre-defining slate that included SUPERMAN & LOIS, THE FLASH, TITANS, DOOM PATROL, and GOTHAM KNIGHTS. He worked closely with showrunners, producers, and executives to provide creative oversight and package IP-driven projects that pushed the limits of imagination. He also broadened his scope into marketing as a Creative Associate, leading high-impact campaigns, producing premium video content, and crafting brand narratives to strategically position DC’s characters in the marketplace.With a strategic eye for identifying and championing genre IP, Richard has developed long-term content strategies, leveraging audience insights and market analytics to shape globally viable franchises. His expertise in cross-divisional collaboration has allowed him to align development, marketing, and consumer engagement strategies to maximize the reach and longevity of beloved IP while elevating bold, character driven storytelling. Whether it’s navigating the intricacies of science fiction or the depths of fantasy worlds, his goal remains the same: captivate audiences worldwide by exploring the human condition within larger-than-life stories.Born and raised in East LA, Richard is a proud first-generation Latino and college graduate, holding a BA in Psychology and Literary Arts from Brown University. Beyond his work at WBD, he also serves on the Board of Directors for HRTS Associates, fostering opportunities for emerging executives to connect and collaborate.
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