Richard Hornsby-Smith
Head of Media Distribution @ESPN
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WORK HISTORY
Head of Media Distribution @ESPN
London, GB
Lead the Media Distribution team at ESPN, responsible for maximising revenue and exposure of ESPN’s content rights in EMEA.• Define and implement the media distribution strategy• Lead / manage the sales team to exceed revenue targets, with responsibility across key territories / accounts• Ownership of the end to end sales process, from lead generation and content delivery to fee collection• Financial planning / reporting• Member of the commercial leadership team, including input into the broader commercial strategy • Support the Head of Rights Acquisition to identify and value prospective sports rights• Work with the Head of Direct to Consumer to optimise ESPN’s distribution
EDUCATION
University of Nottingham
Bachelor of Arts (BA), Political Science
SKILLS
ABOUT RICHARD HORNSBY-SMITH
As Head of Media Distribution at ESPN, I lead a successful TV/Digital sales team across EMEA. We are responsible for the sale of key sports properties including World Championship Athletics, NCAA football and basketball, X Games, FINA World Championship Swimming and the ESPN sports documentaries - including the Oscar-winning OJ: Made in America and most recently Lance, Be Water and The Last Dance.I have a great deal of experience in Television Distribution and have worked in the industry for over 30 years. I started my career at the BBC working on News & Current Affairs programming but then I concentrated on the acquisition and distribution of live sports rights and sports programming before moving into the distribution of all-genre programming where I managed the BBC\'s TV distribution business in the Nordics and Benelux territories.Throughout my career, I have managed key accounts, negotiated high value rights agreements and output deals and have managed and developed a fantastic team of skilled and professional people.I have travelled to over 40 countries during my time in TV distribution and have done business with and have extensive background knowledge of most major (and some minor) territories.
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