Ashley Melfi
Manager Special Projects and Product @ESPN
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WORK HISTORY
Manager Special Projects and Product @ESPN
Bristol, CT, US
Integral in the building, launch and success of ESPN’s newest affiliate site: TheUndefeated.com, now Andscape.comSpecial Projects Manager- Maintain and produce custom, bespoke long-term projects; produced 75 custom projects since May 2016 to present - Maintain overarching content calendar for Andscape/TheUndefeated.com including long term, cross-platform projects and events - Created workflow for custom special projects that has been integrated into all other ESPN digital properties via AsanaProduct Manager- Run site’s daily editorial content, production and liase between editorial team, product and design teams- Responsible for creating and instituting entire editorial work ow to ensure efficient day-to-day operation- Build, format, code, edit and publish stories in Wordpress CMS optimizing for SEO and recirculation- Planned and lead an editors’ summit to improve SEO practices resulting in a nearly-100 percent increase in search engine traffic to the site- Collect, analyze and summarize data and trends on The Undefeated for consumption by the larger ESPN community
EDUCATION
Hofstra University
Bachelor of Arts (B.A.), Journalism and English
ABOUT ASHLEY MELFI
Experienced Editor with a demonstrated history of working in the media industry.
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