Rhea Agrawal

Senior Marketing Executive @Blinkit

Gurugram, IN

Lead brand partnership and co-marketing strategy across multiple consumer categories, designing value-driven collaborations that strengthen brand relevance and cultural presence- Spearhead above-the-line (ATL) campaign refreshes and city-wide brand changeovers, ensuring consistent, insight-led storytelling across offline and digital touchpoints- Plan and direct content and brand shoots especially for Festive Ads and Social Content for a newly launched blinkit social media page @whatsonblinkit as one of the founding members, aligning visual narratives with seasonal moments, cultural trends, and brand tonality- Drive influencer marketing strategy end-to-end — from identifying creator-brand affinity, crafting storytelling frameworks, negotiating deliverables, to evaluating performance impact- Facilitate cross-functional collaboration with category teams, digital marketing, creative partners, and leadership to maintain seamless campaign execution and brand coherence- Oversee end-to-end production for digital ad films and branded content, managing ideation, scripting, creative direction, talent engagement, and final rollout- Cultivate long-term creator and brand partner relationships, rooted in shared values, community building, and authentic audience engagement.

Lady Shri Ram College For Women

B.A. Programme