Rajat Khetan

Growth and Marketing @Blinkit

Gurugram, IN

Drove data strategy, performance measurement, and automation to optimize marketing campaigns—resulting in a 32% CAC reduction and 8% ROI uplift.• Built city-level dashboards to optimize targeting, overlaps, and frequency—leading to a 12% CAC drop• Led integrations (S2S events, Appsflyer mapping, DCR setup) to improve attribution and high-intent targeting• Set up acquisition and retargeting tracking pipelines—improving M1 retention by 4% and order frequency by 9%• Launched and managed 15+ affiliate/performance partners, contributing 20% of new users• Enabled hyperlocal growth through custom Meta/Google product catalogs—boosting cart penetration by 15%• Built API-based targeting infra to improve resurrection and support new category expansion• Created end-to-end Tableau dashboards for ROAS, AOV, retention, and acquisition• Provided data-backed insights in internal reviews to guide creative and placement strategy

RN Tagore Public Sr Secondary School

Higher Secondery School

G. B. Modi Public School

Secondary

Indian Institute of Technology, Kharagpur

Bachelor's degree