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Reza Lohrasb
Regional Sales Manager - Apac @Geoforce
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WORK HISTORY
Regional Sales Manager - Apac @Geoforce
AU
Geoforce provides rugged IoT & GPS asset intelligence software and hardware that gives enterprises real-time visibility, utilisation data and operational insights across remote field operations. Trusted by global organisations in Mining, Resources, Logistics and Industrial sectors.
EDUCATION
QUT (Queensland University of Technology)
Graduate Certificate in Business Administration , Business Administration and Management, General
QUT (Queensland University of Technology)
Master of Business Administration (MBA), Leadership and Strategy
SKILLS
ABOUT REZA LOHRASB
Commercial and enterprise growth executive with a consistent track record of scaling technology businesses across APAC.My career has centred on driving revenue expansion within complex, multi-stakeholder environments across IoT, telecommunications and connectivity — partnering with blue-chip organisations in Mining, Resources, Fleet and Logistics. I specialise in long-cycle, multi-year enterprise engagements involving structured procurement, MSAs and government tenders, where commercial clarity and executive alignment are critical to success.As Regional Sales Manager – APAC at Geoforce, I lead enterprise growth across the region, securing and expanding strategic accounts including Rio Tinto, Qube Energy and DHL Express. Working directly with operational and executive leadership teams, I help large field-based organisations harness asset intelligence to improve utilisation, reduce operational risk and enhance capital efficiency.Previously, as Chief Commercial Officer of ASX-listed Vonex, I held full commercial accountability across sales, wholesale and growth strategy, with P&L responsibility up to $50m. I led sustained organic growth, secured major enterprise clients including Orange Business Services, Data3 and CBA, and played a central role in five strategic acquisitions and their integration. At peak, I led a 60-person organisation, embedding accountability frameworks and performance culture to drive consistent results.MBA-qualified in Leadership and Strategy (QUT), I bring a structured and commercially disciplined approach to scaling businesses — aligning revenue strategy, operational execution and culture to deliver sustainable growth.I am particularly motivated by roles that combine enterprise expansion, operational leadership and strategic market development — especially within high-growth or private equity-backed environments preparing for their next stage of scale.
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